…is that you don’t really need the best logo out there. When talking to clients, that is probably the biggest misconception. There are plenty of factors that you need to know before creating your logo: what is your demography, what is your company’s purpose, what mediums do you plan to use your logo on, how do you plan to market your company, etc. And always remember that it is more about getting your product out, because a logo is nothing without it.